Free Entertainment in a Bad Economy

Wall Street may be saying that the economy is turning around, but something tells me that Main Street may disagree with that assessment to some degree.

I make the previous statement not as an opening to some kind of political rant.  Rather, I'd like to use that as a point where most of us can agree that we can't afford to go out for entertainment the way we could have a few years ago.  Lets face it, going to the movies cost an arm, a nice dinner out costs a leg, attending most concerts cost your first born child, and if you have a family to consider taking out, you might as well prepare the papers for a second mortgage on your house.

What is there to do if you want a little much needed entertainment?

There are a few free options that sometimes people over look, and I'd like to share what some of them are.  Lets go straight to option number one, which happens to be a favorite of mine.  Why?  Because I actually get a good amount of my work from them in recent years...libraries!

Libraries are great venues for family or even adult entertainment.  And, 99% of the time they are absolutely free to attend!  For kids and families there are things like puppet shows, concerts for kids, magic shows, and so on.  For adults, there are performances by musicians in genres like jazz, classical, world beat, folk, bluegrass, blues, and more.  If music isn't your thing (and if not, shame on you!), and you are more into stretching your intellect, there are educational lectures about topics ranging from the rise of Rome, to trying to get those alien life forms known as "teenagers" to listen.  Then there are all of the instructional classes that are often offered for those who may need a little help with learning how to use their computer...you get the picture I think!

Here's another great venue for entertainment...your local public park.  Many towns and counties have departments of recreation and/or councils for the arts.  With either organization, it is common for them to put together events that will take place in parks, that are adequately equipped,  whether it be a beach, an arboretum, or what have you.  These events can run the gamut of programs such as concerts, operas, arts and crafts festivals, or even a small traveling circus.  And, once again, these events are often free to attend...paid for by government grants or obscure things like your local travel and tourism tax.

I'll throw one more place at you to check out.  This is a little unconventional, but sometimes we need to think outside of the box.  How about checking out the concerts or play productions of your local elementary school, middle school, or high school?  

Before you laugh me off of my own blog, think about it!  When it comes to the younger kids, it's often fun and even adorable to watch them perform.  They may not sound like the Boston Symphony, or have a play worthy of Broadway, but you would be surprised at how entertaining they can be!  On the other end of the age spectrum, when you consider that there are a number of high schools across our country with noted music and arts programs, the quality of the shows can be quite impressive.  My two old high schools on Long Island, Walt Whitman and John H Glenn, are excellent examples!

What are your thoughts on the examples I have supplied, and do you have any of your own to share?

by Shenole Latimer

Uh-oh, Your Kid Wants to be a Musician!

The words of dread for almost any parents..."mom, dad, I want to go to college to become a professional musician."

Perhaps even worse..."mom, dad, I'm skipping college because I want to go on tour and try and get signed by a record label."

I don't think I need to utilize too much of my imagination to figure out what the response would be to those statements.  And rightly so!

However...

Before a young person of college age, or their parents, go off of the deep end, I think its important that both parties truly understand what it is to actually be a professional musician.  A lot of misconceptions exist for either argument of "for" or "against".

I have been a full-time professional musician for 15 years now.  I can say that it is indeed possible to make a living as such.  Though I must also say that the obstacles are many, the work is hard, and the notion of being an "artist" absolutely must go out of the window.  The level of dedication and discipline needed also far exceeds any conventional career that I can think of off hand.

There is a checklist of items that I like to make both the young people interested in a career in today's entertainment industry and their parents aware of.  And, if a single one of the points about to be mentioned can't be followed or agreed to, then I personally say don't even bother becoming a professional musician, or a performer of any type for that matter.  The points are as follows:

1. Major in business, minor in music.  A solid foundation in business is crucial because you are instantly self employed as an artist. Also, some background in marketing concepts will prove extremely valuable.
   
   
2. Practice your instrument like a maniac from the time you enter Junior High or High School through your first couple of years in college.  Why?  Because the need to network, establish yourself in the scene, and the time required to research venues and book gigs will eat up almost ALL of your free time.  That's not even considering if you one day get married, buy a home, have kids, etc.  I can promise you that, once those things happen, there will be NO time to do any meaningful practicing.
   
   
3. Even though genres like pop, rock, r&b, etc. require that you are relatively young, and genres like classical, jazz, and folk allow for the performer to be older and still be looked upon as "viable", as a rule of thumb I would say that, if you haven't established yourself in your chosen genre by your late twenties, then cut your losses and pursue another career while you are still young enough to do so.  This is because the older you get the more difficult it becomes to set aside the time needed to do all of the things needed to pursue a musical career.  Life becomes more complicated as you get older, not less (a slight nod to condition number two).
   
   
4. Build a volunteer team (family, friends, or dedicated fans) around you that can help with the many tasks that must be done.  You will quickly find it nearly impossible to micro-manage EVERYTHING that you must take care of.  Here are a few things:  Research venues or performance leads, build network of musicians to play with or form a band, try to book gigs, come up with promotional material and marketing campaign game plan, come up with and modify career game plan, maintain website, maintain facebook page or other social networks you belong to, come up with repertoire or compose original music to perform, plan and put together your stage show, figure out your finances/investments both short and long term….I think you may get the picture (notice I didn't even mention practice your instrument yet!)
   
   
5. Be willing to put aside having much of a social life in order to get all of the other things done that you need to.
   
   
6. ALWAYS treat what you do as a business...period!  If you don't think of yourself as being a business where you are the president, the worker, AND the product, then don't bother with this because you will join the ranks of "starving artists", who do it for the "love of it".  I'm sorry, but I have yet to see the simple "love of it" pay my cell phone bill...just being honest.

After doing all of that, is success guaranteed?  It depends on what YOUR definition of success is.  If you are looking to make a respectable, sustainable living, then I would say that would be very possible to achieve.  If you are looking to be the next superstar, own a few homes, have a few million dollars in your bank account, then no.

I don't care to be a dream buster, but this is the reality of the situation in today's entertainment industry.  

I personally have had a measure of success.  I would say my peak was somewhere around late 2009.  By then, my income matched or exceeding that of many of my non musician friends.  Then, after about 11 years of a steady increase in my annual income, things went south...and rather quickly. 

This is partially because of the economic down turn that took place in 2008, but also because of factors like the birth of my daughter, which was also in 2008.  At the time, I had to stay home and take care of her because my wife was a "9 to 5ver".  I couldn't take care of my daughter during the day AND do the things I needed to (I hadn't built a team that could help with the work load...a reference to condition number 4).  Since many of my performances are booked 6 - 12 months ahead of time, the effects of staying away from the telephones to book gigs didn't really hit until around the third quarter of 2009.

Also, I began to find it more difficult to find students that could afford my rates.  I went from a roster of about 30 private students up until about 2007, down to about 6 students by 2010.  This was another example of how the economy negatively affected what I do.

Between my inability to make calls to book gigs while taking care of my daughter during the day, and the economic downturn that resulted in less live performance opportunities and students, it was only a matter of time for my income earning ability to falter. If I didn't have to solely rely on myself to take care of every aspect of my business, I may have been able to absorb and adapt to my changing external conditions in a much more efficient manner.

Again, only one of the conditions numbered above were not met and it ended in financial ruin.

This has been a longer post than I originally intended, but I hope what I have shared proves of some value to someone out there.

By Shenole Latimer

Maintaining Weight Loss...1 Year Later

Up until October of 2010 I looked like the image on the left.  I weighed in at 285 lbs during the period that I was at my heaviest.  I then began a gradual modification of my diet, eventually added some exercise, and by October of 2011 I looked like the image on the right, which is me at 205 lbs.

The thing is, the image on the right isn't from 2011, it is from 2012.  In other words, I have beat the odds!

It's widely known that people who lose a great deal of weight often put it, or much more, back on.  I have managed to maintain my weight loss and the secret is encompassed within the first paragraph of this post.  Notice I used the words "gradual modification" and "eventually added".

The simple fact of the matter is, losing weight and keeping it off does indeed require a change in lifestyle.  And, lifestyles can't be changed abruptly and be expected to not revert back to what was previously established.  Changes that are made slowly and over time are far more likely to stay.

With that said, if you are looking to lose weight and maintain that loss, I offer you the blog post I wrote that details what I did to lose my weight.  And, heed my words..."gradually" and "eventually"!