- Major in business, minor in music. A solid foundation in business is crucial because you are instantly self employed as an artist. Also, some background in marketing concepts will prove extremely valuable.
- Practice your instrument like a maniac from the time you enter Junior High or High School through your first couple of years in college. Why? Because the need to network, establish yourself in the scene, and the time required to research venues and book gigs will eat up almost ALL of your free time. That's not even considering if you one day get married, buy a home, have kids, etc. I can promise you that, once those things happen, there will be NO time to do any meaningful practicing.
- Even though genres like pop, rock, r&b, etc. require that you are relatively young, and genres like classical, jazz, and folk allow for the performer to be older and still be looked upon as "viable", as a rule of thumb I would say that, if you haven't established yourself in your chosen genre by your late twenties, then cut your losses and pursue another career while you are still young enough to do so. This is because the older you get the more difficult it becomes to set aside the time needed to do all of the things needed to pursue a musical career. Life becomes more complicated as you get older, not less (a slight nod to condition number two).
- Build a volunteer team (family, friends, or dedicated fans) around you that can help with the many tasks that must be done. You will quickly find it nearly impossible to micro-manage EVERYTHING that you must take care of. Here are a few things: Research venues or performance leads, build network of musicians to play with or form a band, try to book gigs, come up with promotional material and marketing campaign game plan, come up with and modify career game plan, maintain website, maintain facebook page or other social networks you belong to, come up with repertoire or compose original music to perform, plan and put together your stage show, figure out your finances/investments both short and long term….I think you may get the picture (notice I didn't even mention practice your instrument yet!)
- Be willing to put aside having much of a social life in order to get all of the other things done that you need to.
- ALWAYS treat what you do as a business...period! If you don't think of yourself as being a business where you are the president, the worker, AND the product, then don't bother with this because you will join the ranks of "starving artists", who do it for the "love of it". I'm sorry, but I have yet to see the simple "love of it" pay my cell phone bill...just being honest.
Tuesday, October 16, 2012
Uh-oh, Your Kid Wants to be a Musician!
Tuesday, October 2, 2012
Maintaining Weight Loss...1 Year Later
Thursday, September 27, 2012
The Challenge of Facing a Career Change
I am currently working on a joint project, of my conception, with my oldest brother, my father, and a family friend with a very strong background in both business and engineering. Much has been accomplished, but there is still much left to do. My hope is that we may have this project up and running by the time my hands and my tired body scream out "I've had enough", with regards to performing live music. Publicly, I have hinted at a retirement date of sometime around late Fall of 2013.
In sum, I would say that a career change doesn't have to be a course filled with dread. It may be an opportunity for you to look upon yourself and say, "this is me 2.0!"
Sunday, February 19, 2012
How Much is Left?
Saturday, December 10, 2011
How I Lost 70 Pounds
DUUUUUUUuuuuuuuhhhh!
(PHASE VI where I'm at now) - Fortunately, Thanksgiving did not add anything to me that I couldn't get rid of within 3 days of going back to my usual routine. But by now, I had decided to change my goals.
I realized that I had managed to get to my target weight range, but I felt I could actually make it to my "dream weight". Not only that, my confidence has allowed me to come up with the goal of reducing my overall body fat to around 8-10% (beach body/underwear model body) by Summer, 2012. This will take a lot of work! I think I look good now, but I'm just now curious to see what I'm capable of.
My oldest brother, Luis (he lives in Port St. Lucie, Florida), has lent me a hand by providing me with a book on weight lifting and nutrition. What he and I both like about the book is that it is all based off of several studies that have been done in the last decade. In other words, there is some science to back up what they have to offer you in terms of work outs, nutrition, etc.! The book is called "The Men's Health Big Book of Exercises". There is a similar book for women.
So anyway, following the advice in the book, I have managed to lose another 5lbs in about 2 weeks.
So, I sincerely hope that this post will help someone out there. Just remember, if a 38 year old, self employed, full time musician (who is constantly gigging and touring on the road), father of an energetic daughter, and former home owner (who had to deal with doing his own house repairs, landscaping, etc.) can lose 70lbs, so can you! : )
Thursday, September 29, 2011
My Theory About How To Achieve a Successful Career in Music
Without hesitation, my answer is a flat out yes. I have been a full time musician now since 1998 and I have managed to make a middle class living with it. But, this has not come without a price.
First of all, there is the fact that I have next to no social life at all. The reason? I spend so much time either researching opportunities for performances, or actually performing that, when I finally do have some rare free time, all I want to do is either sleep or spend a little time with my family.
Secondly, there are the rigors that my body must constantly go through. There are many late nights and, with a young daughter to raise, very early mornings. This means that I the average amount of nightly sleep I'm able to get is far below what most people experience (I average about 4 hours to 5 hours of sleep a night). I have little down time because I must constantly be doing things to keep the ball rolling. Not to mention, some of the harsh environmental conditions I have been submitted to...ie, doing high energy outdoor shows in blazing 100 degree weather, with little time to hydrate or even eat because of the lack of time available to set up. The list goes on and on.
Now, I would like to get to the point of this blog post, which is to share my thoughts as to what I feel it now takes to have a successful career in music, especially in this new millennium and digital age that we are in. I feel that there are several ingredients or "conditions" that must exist. They are as follows:
- You must start young - This is true for ANY musical genre. And, it is gravely important in regards to achieving a highly proficient level on your instrument of choice. This is because if you want to be purely a performer, you are going to spend so much time looking for opportunities that you will find time for practicing rapidly being eaten away.
- You must be able to put a team of people around you - In other words, you will need to think in terms of being a small business and find a way to acquire someone to eventually take care of the researching of venues and performance opportunities, someone to handle certain aspects of your marketing, someone to do the actual phone calls to get you booked, etc.
I know a ton of musicians who read this will probably roll their eyes, but they CANNOT deny the simple fact that, as long as you must do EVERYTHING yourself, there will always be a ceiling as to how much money you can ever earn. It's simple math...the more time you must use up trying to handle the "back office" end of things, the less time is left for the actual performance end of things. The less you perform, the less money you can earn through performing or selling merchandise during that performance.
By the way, how do you compensate this team of people I'm suggesting you have? Well, that is somewhere where one must use the creativity that we are born with as artists, because that money isn't going to be there in the beginning. - You must become well established and reach a certain level of success by your late 20's - This is another thing that I think a lot of musicians are going to roll their eyes at me about, but I will hold fast in my opinion. The reason I state this is because, as one gets older, and certainly by their mid to late 20's, one will have more financial responsibilities. That's just a fact of life. There is no one out there that can tell me that their level of expenditures has not changed and gotten to be more expensive between the ages of 16 and 26.
So, when I say you must reach a certain level of success, I mean that you must reach a point in your career where you can pay ALL of your bills and still have something left over after you have done so. If you can't do that, then it is time to look at doing something else with your life before you reach your 30's and start to have to worry about even more complicated things like a significant other, or kids, or a house....you get the point. - You must master time management - I think this one is obvious! Even if you can find other people to take care of some of the other things that you must do, as I mentioned in #2, there are still so many things left to do that you will still have to take care of yourself.
- You must master technology - If you are a musician (or any type of artist) and you don't have a BETTER than average command/knowledge of the internet, computers, social networking, etc. you might as well pack it all in now.
- You must have some sort of game plan - I don't care how many different ways you can say this, but it is simply a fact that if you don't know where you want your destination to be, you can't possibly find a route there!
- You must have a drive that is so strong that it borderlines on fanaticism - This is such an important ingredient! Music and the arts in general are so challenging to make a living at and be successful that I feel that you actually need to be a little bit "crazy" to do it. There are so many factors that are constantly working against you, and you will face so much rejection, and so many people telling you that this or that can't be done (most notably, even some of your closest relatives), that you honestly must have the absolute strongest of convictions to stay the course.
So, certainly I think most of the musicians who read this will think I'm full of it or don't know what I'm talking about. But, as I was careful to mention at the top of all of this, this is MY theory or opinion.
Of course, any of this could be completely offset if one were to get super lucky, be discovered or signed to some sort of big record deal. However, these are simply not likely scenarios. The overwhelming majority of musicians and artists out there are "D.I.Y." (Do It Yourself).
So why am I writing all of this?
I'm not doing this to vent my frustrations...I'm not frustrated! I'm doing this because (A) I think "civilians" need to have a better understanding of those of us out there who are serious about what we are doing as artists and that we are not all flakes, as is commonly perceived, and (B) if a young person should happen to stumble upon this blog, and actually take the time to read all of this, I want them to know the honest truth about what being a musician really means...especially if you want to actually make a living at it.
This is not for everybody and it most certainly is not a game. And even if it were a game, this would be chess, not checkers!
by Shenole Latimer


